The Problem

“As advertisers lose the ability to invade the home, and consumers’ minds, they will be forced to wait for an invitation. This means that they have to learn what kinds of advertising content customers will actually be willing to seek out and receive.”

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Jenkins, Henry (2008-09-01). Convergence Culture: Where Old and New Media Collide (Kindle Locations 1430-1432). NYU Press. Kindle Edition.